The Future of Modular Content

Artificial Intelligence is enabling a new era of content creation, allowing brands to scale creative output like never before.

The Future of Modular Content

Artificial intelligence (AI) is radically transforming the content creation landscape. AI-enabled content factories are no longer limited to just automating text or simple design tasks; they now handle end-to-end creative processes. 

Propeller and Omnicom are leading the charge by integrating AI with creative engineering, allowing brands to generate massive volumes of content at hyper speed while maintaining personalization, quality, and compliance. 

These tools have the capacity to assemble modular creative and use AI-powered intelligence and insights platforms to tailor content for different audiences, products, or regions without sacrificing speed and quality. 

As the demand for personalized, scalable, and efficient content continues to rise, content factories are essential for brands to stay competitive, providing rapid turnaround times and precise, localized marketing assets​.

Artbot.AI: Revolutionizing Creative Output With AI

Artbot.AI: Revolutionizing Creative Output With AI

Artbot.AI, a powerful creative engineering solution launched by Omnicom, is set to change the way brands approach content creation. Leveraging cutting-edge AI technology, Artbot.AI allows brands to scale creative production across multiple platforms while maintaining high-quality standards. 

Artbot.AI is also built with regulated industries in mind. The tool can be programmed with custom business rules to ensure PRC and MLR compliance for all assets coming to market.

Together, Propeller and Artbot.AI can help brands with their creativity and efficiency to meet the growing demand for content that is fast, personalized, and impactful.

Translating trends into healthcare

Welcome to THE EDIT! Part of Propeller’s mission and promise is to be at the forefront of digital. We consistently strive to bring innovation and creativity to our healthcare partners and their customers. It is in this spirit that we curate a dynamic monthly experience, strategically selecting the latest, most important digital marketing trends and tech innovations—and assessing the impact each has in healthcare, and why it’s important for you to know now.

Together, let’s be experts and so on the Pulse!

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