April, 2026
Stop tracking trends. Start preparing.
Digital health isn’t evolving in neat, trackable lines.
It’s shifting through collisions: AI, platforms, policy, HCP and consumer behavior, all compounding at once.
THE EDIT isn’t a trend report.
It’s how Propeller makes sense of the forces that are converging and what that means for healthcare brands now.
As a frontier firm and fully AI-enabled health agency, Propeller operates inside these shifts as they happen
building, testing, and deploying AI-enabled strategies in real time.
This is where marketers see what’s coming, and what to do about it.