The Edit

Stop tracking trends. Start preparing.

Digital health isn’t evolving in neat, trackable lines.

It’s shifting through collisions: AI, platforms, policy, HCP and consumer behavior, all compounding at once.

THE EDIT isn’t a trend report.
It’s how Propeller makes sense of the forces that are converging and what that means for healthcare brands now.

As a frontier firm and fully AI-enabled health agency, Propeller operates inside these shifts as they happen
building, testing, and deploying AI-enabled strategies in real time.

This is where marketers see what’s coming, and what to do about it.

April, 2026

When Diagnosis Moves Upstream

February, 2026

The Depth Of Intent

January, 2026

Sentimental AI: When Machines Learn to Read Between the Lines

October, 2025

Vibe coding: building apps is now as easy as talking

September, 2025

The AI influencer industry is coming

August, 2025

Health’s Digital Gatekeeper: When Patients Start With AI

May, 2025

Gaming Grows Up

February, 2025

Deep Research: The Next Big Step in AI

January, 2025

The New Search Frontier: Consumers Looking Beyond Google

November, 2024

Harness AI-Powered Social Listening

October, 2024

Elevating Video Production With AI

September, 2024

The Future of Modular Content

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