Mixed Reality (MR)
Mixed reality combines digital and physical realms and the best of virtual reality (VR) and augmented reality (AR) to create an immersive and intuitive way of engaging with digital content. While MR technology like the Meta Quest Pro and Apple Vision Pro are still in their early stages of release, both have the potential to revolutionize the healthcare industry in a way AR and VR couldn’t. In fact, MR headsets may one day be used to diagnose and treat mental health conditions. An array of cameras and sensors can examine a person’s facial expressions to detect depression, anxiety, stress, or post-traumatic stress disorder. With MR technology, some surgeons see the benefit of gathering data in real time within the operating room to improve surgical procedures. MR headsets will also be the next conference education experience, enabling HCPs to not only see virtual content such as mechanism of action visualizations and product use details, but also engage with a booth experience alongside their peers without the isolation of traditional VR goggles.

Meta’s tentpole product is in its third generation and amassing deep industry partnerships with major tech players like Microsoft. See how it is helping train ophthalmologists to perform cataract surgeries.

Mixed reality experiences aren’t limited to headsets. New innovations in out-of-home placements mean we can alter the world around us with our phones. Pharmaceutical brands can leverage this technology to multiply their booth spaces and tell new stories.
Stop tracking trends. Start preparing.
Digital health isn’t evolving in neat, trackable lines.
It’s shifting through collisions: AI, platforms, policy, HCP and consumer behavior, all compounding at once.
THE EDIT isn’t a trend report.
It’s how Propeller makes sense of the forces that are converging and what that means for healthcare brands now.
As a frontier firm and fully AI-enabled health agency, Propeller operates inside these shifts as they happen
building, testing, and deploying AI-enabled strategies in real time.
This is where marketers see what’s coming, and what to do about it.
When Diagnosis Moves Upstream
The Depth Of Intent
Sentimental AI: When Machines Learn to Read Between the Lines
Vibe coding: building apps is now as easy as talking
The AI influencer industry is coming
Health’s Digital Gatekeeper: When Patients Start With AI
Gaming Grows Up
Deep Research: The Next Big Step in AI
The New Search Frontier: Consumers Looking Beyond Google
Harness AI-Powered Social Listening