Gaming Grows Up

Games are evolving into purpose-built experiences—for self-expression, emotional growth, and connection. 

Gaming isn’t just about winning anymore.

It’s about winding down, checking in, and showing up. As a new generation of players demands more from their digital lives, the gaming industry is shifting—from competitive and achievement-driven mechanics to experiences designed for emotional resonance, mental wellness, and self-discovery.

Games like Tchia and Sky: Children of the Light center calm exploration and connection over competition. Roblox now includes dedicated spaces for emotional check-ins and self-expression. Studios like DeepWell DTx are building tools that let developers weave mental healthcare directly into gameplay—not as a side mission but as the point.

This evolution isn’t just cultural—it’s strategic. As Gen Z and Gen Alpha continue to blur the lines between online and offline life, gaming is becoming a space to process, relate, and feel. It’s no longer just escape. It’s experience.

For healthcare brands, this opens new doors.
Therapeutic games can extend support beyond traditional channels—helping patients manage stress, build community, and emotionally navigate a diagnosis or condition. And for the next generation, these spaces might feel more trustworthy than a pamphlet or portal ever could.

Gaming Meets Mental Health:

Roblox’s new mental wellness experience hub includes meditation zones, interactive affirmations, and avatar-based emotional expression—all designed with input from the Ad Council and leading mental health organizations to support teen well-being.

The Lab by DeepWell DTx:

DeepWell DTx is giving developers the tools to embed evidence-based mental health interventions directly into commercial games. The Lab offers mod kits, health insights, and design frameworks to ensure that emotional care can be both clinically meaningful and playfully immersive.

Translating trends into healthcare

Welcome to THE EDIT! Part of Propeller’s mission and promise is to be at the forefront of digital. We consistently strive to bring innovation and creativity to our healthcare partners and their customers. It is in this spirit that we curate a dynamic monthly experience, strategically selecting the latest, most important digital marketing trends and tech innovations—and assessing the impact each has in healthcare, and why it’s important for you to know now.

Together, let’s be experts and so on the Pulse!

Gaming Grows Up

Deep Research: The Next Big Step in AI

The New Search Frontier: Consumers Looking Beyond Google

Harness AI-Powered Social Listening

Elevating Video Production With AI

The Future of Modular Content

The Future of Search Engines

Digital Out of Home at Industry Events

Will TikTok Be Banned?

The New Age of Audio

Stay on the Pulse
with Digital Healthcare!

Sign up now to get the latest digital trends and strategies in healthcare marketing—delivered right to your inbox.
By submitting your information, you agree to receive emails from Propeller. You can opt-out at any time.
360 Approach About Culture Impact Capabilities Contact Propeller Pulse