Elevating Video Production With AI

New tools are transforming video production by streamlining workflows and enhancing creative capabilities

Artificial intelligence is revolutionizing the way video content is produced, from automated editing to generating entire scenes with text prompts. In recent years, platforms like Runway and Adobe have begun to aid and elevate video and graphic production.

Creators can expedite workflows, produce high-quality visuals, and can overlay on top of your existing content with vivid and compelling visual effects, without the traditional time and labor it takes to perform post-production functions.

This shift in technology has far-reaching implications for you and your stakeholders. Healthcare brands will be able to deliver more dynamic, immersive, and personalized content without the astronomical costs and orchestration that manual shooting and editing creates. Whether filling in missing b-roll, reconstructing 3D images, or automating the post-production process, AI is elevating what’s possible in video production today.

Adobe Firefly

Adobe’s Upcoming Firefly Text-to-Video Model

Adobe’s soon-to-be-released generative video model will help accelerate common film editing tasks — like navigating gaps in footage, removing unwanted objects from a scene, smoothing jump cut transitions, and searching for the perfect b-roll. When performed well, addressing these tasks can make the difference between a compelling and emotional narrative, versus one that distracts from the story you’re trying to tell.

Runway Image

Runway’s Generative Visual Effects

Runway’s G-VFX allows you to blend live action shots with visual effects. Users can create or enhance visual content simply by inputting text prompts, enabling rapid iteration and prototyping. Artists can apply effects such as background replacement, object removal, object insertion, and style transfers without needing deep technical knowledge or extensive post-production tools.

Translating trends into healthcare

Welcome to THE EDIT! Part of Propeller’s mission and promise is to be at the forefront of digital. We consistently strive to bring innovation and creativity to our healthcare partners and their customers. It is in this spirit that we curate a dynamic monthly experience, strategically selecting the latest, most important digital marketing trends and tech innovations—and assessing the impact each has in healthcare, and why it’s important for you to know now.

Together, let’s be experts and so on the Pulse!

Elevating Video Production With AI

The Future of Modular Content

The Future of Search Engines

Digital Out of Home at Industry Events

Will TikTok Be Banned?

The New Age of Audio

Apple Has Another Winner With The Vision Pro

Data-Informed Influencer Marketing

Holographic Experiences

Mixed Reality (MR)

Stay on the Pulse
with Digital Healthcare!

Sign up now to get the latest digital trends and strategies in healthcare marketing—delivered right to your inbox.
By submitting your information, you agree to receive emails from Propeller. You can opt-out at any time.
360 Approach About Culture Impact Capabilities Contact Propeller Pulse