More than ever in marketing, consumers are looking for real, humanized brand experiences. Digital humans, authentic, human-like personas powered by AI, are one way brands can engage their customers in a more people-first approach while also leaning into the real-time convenience that everyone craves in today’s society. The emotional connection that digital humans provide is specifically important to healthcare, bringing empathy and compassion into AI to deliver patients important information in a way that will resonate and increase brand trust. You can bring real healthcare professionals and industry experts to life, adding a layer of peer-to-peer education into these on-demand experiences. The possibilities are endless!